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Monthly Archives: November 2025
BlizzCon 2026 Returns After 3 Years
November 10, 2025
BlizzCon 2026 Returns After 3 Years
After four years without an in-person convention, BlizzCon made its comeback in 2023.
Now, three years later, Blizzard is preparing to bring its legendary fan festival back on September 12–13, 2026, once again at the Anaheim Convention Center.
BlizzCon 2026 Ticket & Event Overview
✔️Event Dates: September 12 – 13, 2026
✔️Location: Anaheim Convention Center, California
Ticket Types & Pricing
- • Early Bird Pass: US $249.99
- • General Pass: US $289.99
- • Charity Night Add-on: US $499.99
- • Darkmoon Faire After Hours Add-on: US $89.99
The early bird tickets sold out within an hour of release, and even the exclusive Darkmoon Faire After Hours add-on reached full capacity almost immediately.
General ticket sales will open on November 18, 2025, at 9 a.m. PST, giving fans another chance to secure their spot at the Anaheim Convention Center.
What to Expect at BlizzCon 2026
According to Blizzard, BlizzCon 2026 will bring back its signature programs — the Opening Ceremony, developer panels, and the Darkmoon Faire. It will also feature global esports competitions, hands-on gameplay zones, and other community activities.
Darkmoon Faire
A longtime fan favorite, the Darkmoon Faire is Blizzard’s in-person carnival experience — a themed zone filled with game-inspired activities, photo spots, exclusive merchandise, and collectibles.
It’s where the digital worlds of Warcraft, Diablo, Overwatch, and StarCraft come to life, allowing fans to step directly into Blizzard’s universe between panels and tournaments.
Esports Competitions
BlizzCon 2026 will also host the finals of Blizzard’s top global tournaments. Professional players and fans from around the world will gather in Anaheim for the ultimate showdown.
- ✔️Overwatch World Cup Finals
- ✔️World of Warcraft Grand Finals
- ✔️World of Warcraft Arena World Championship Grand Finals
- ✔️Hearthstone Masters Tour World Championship
- ✔️The Blizzard Classic Cup — a brand-new competition debuting this year
Together, these competitions showcase the best of Blizzard’s competitive scene and bring the energy of its global community into one shared space in Anaheim.
Other Major Game Studio Festivals
Beyond BlizzCon, many other large-scale gaming festivals have become fan favorites among global audiences.
Riot Games hosts the League of Legends World Championship, a massive esports and music-driven event that fills stadiums across the world.
Square Enix continues to engage its Final Fantasy community through the Final Fantasy XIV Fan Festival, a touring celebration held in Tokyo, Las Vegas, and London.
Epic Games also brings players together with the Fortnite Festival, where gaming, concerts, and creator culture blend into a single live experience.
These offline gatherings, once paused during the pandemic, are making a strong comeback. In-person festivals are again becoming key drivers of fan engagement and brand storytelling across the gaming industry.
How Offline Events Shape Game Brand Experiences
BlizzCon has always been more than a gaming convention — it’s a space where a brand’s world becomes tangible.
For Blizzard, this physical gathering of players, creators, and developers transforms digital communities into immersive, shared brand experiences.
These shared moments — cheering at reveals, meeting teammates in person, or walking through a universe they helped build — deepen players’ engagement and strengthen their connection to the brand’s storytelling.
For game studios, the lesson is clear:
offline festivals are not just celebrations, they’re strategic extensions of world-building.
They expand the game’s universe beyond the screen, foster community loyalty, and generate content that continues to live long after the event ends.
Game Festivals with Eidetic Marketing
At Eidetic Marketing, we’ve collaborated with global game brands across a wide range of offline experiences — including World Cyber Games (WCG), Tencent Roadshow, and major international festivals like Gamescom, Anime Expo, and Tokyo Game Show (TGS).
Through these projects, we continue to help studios bring their visions to life, connect with players in meaningful ways, and strengthen their presence in the global gaming community.
G-Star Korea 2025: Everything You Need to Know
November 3, 2025
G-Star Korea 2025: Everything You Need to Know
The Return of Korea’s Largest Game Show
G-Star Korea 2025 marks its 21st anniversary this year. The show runs from November 13 to 16 at BEXCO, welcoming leading names in global gaming. As Korea’s biggest game exhibition, G-Star continues to grow as a global platform that connects developers, publishers, and players.
In this article, we take a closer look at the G-Star 2025 schedule and some of the most eye-catching booths.
🔎 Our Article: How to Exhibit at G-STAR Korea?
G-STAR 2025 Schedule Overview
This year’s program features a dynamic mix of business, entertainment, and community events over four days:
From game launches and e-sports tournaments to cosplay and networking sessions, the show offers something for everyone in the gaming community.
*G-STAR Indie Showcase: The G-STAR Indie Showcase highlights outstanding indie games from Korea and abroad. In particular, it offers developers a platform to exhibit, communicate with players, and gain visibility within the global gaming community.
Featured Exhibitors at G-Star Korea 2025
The BTC Exhibition Hall at G-Star Korea 2025 will feature major game companies and organizations across large, themed booths. NC (A06), Krafton (A01), and Webzen (E09) anchor the show floor with the biggest spaces, joined by Netmarble, Google Play, and Gravity at the center.
In addition, Government and regional agencies such as KOCCA and Gyeongnam Global Game Center also return to support indie and startup creators.
Each booth layout reflects the unique identity of its brand, offering visitors an immersive look at Korea’s gaming ecosystem.
The Biggest Booth: NC
For the first time, NC (NCSOFT) steps in as the main sponsor of G-Star Korea 2025, unveiling its largest-ever booth with 300 booths (2,700㎡) — a space dedicated to showcasing its new game lineup.
NC’s showcase will feature:
- ✔️AION 2 (launching November 19)
- ✔️Cinder City – an open-world tactical shooter
- ✔️Time Takers – a next-generation time survival shooter
- ✔️Limit Zero Breakers – an anime-style action RPG
- Plus, one unannounced title revealed exclusively on-site
The booth’s futuristic design emphasizes immersion and storytelling — a physical extension of NC’s creative universe.
At its center, a massive cinematic LED dome will showcase exclusive in-game footage and cinematic content. Visitors can expect a spectacular large-scale display that brings NC’s new titles vividly to life.
Krafton: Palworld Mobile Takes the Stage
Meanwhile, Krafton will present two themed spaces at G-Star 2025.
The main booth is designed as a Palworld Mobile experience zone, where visitors can play the game and join various themed events.
Players can take part in tutorials, on-site missions, and alpha test sign-ups for Palworld Mobile.
Above the main area, CAFE PUBG will serve as an interactive rest space themed around the PUBG: Battlegrounds universe.
Here, visitors can enjoy themed donuts and drinks while browsing a selection of PUBG merchandise.
Exclusive items include keyrings, cushions, umbrellas, tumblers, and magnets — all designed for fans attending the show.
KRAFTON at G-STAR 2025 & CAFE PUBG
Webzen: Gate of Gates Debut
Webzen returns to G-Star with a 100-booth exhibition (about 900㎡), premiering its new title Gate of Gates.
Visitors can also explore interactive spaces featuring its in-house game Tervys and character brand Webzen Friends, alongside developer talks, cosplay showcases, and on-site reward events like lucky draws and stamp missions.
Why G-Star 2025 Matters
G-Star has long played a central role in Korea’s gaming culture — not only as a trade exhibition, but as a festival for players.
For Korean gamers, it’s a rare chance to experience new titles firsthand, meet developers, and feel the excitement of the industry up close.
Every year, B2C game companies compete to capture fans’ attention through bold booth designs and immersive storytelling.
From interactive zones to live showcases, each space reflects the personality of its game IP, turning BEXCO into a living, breathing game world.
Ultimately, G-Star is about more than just announcements or business deals. It’s where brands and players connect through creativity and experience.
At Eidetic Marketing, we participate in G-Star every year to support our partners and explore new creative opportunities.
If your brand plans to exhibit at G-Star 2026, feel free to reach out — we’d love to collaborate and help bring your booth experience to life.
